Team

The Qualitest research team consists of highly qualified experts with many years of experience. We have perhaps a tad more creativity and flexibility and look after all your needs personally from start to finish with plenty of enthusiasm. It is how we give your market research tangible added value.

DR. ALEXANDER M. LORENZ

Owner & General Manager

Social Psychologist & Communication Scientist
Since 1991 in market- and social research Phone: +41 41 712 12 21

  • We focus our attention on the crucial drivers and barriers in human behaviour to ensure enduring decisions are made.

JESSICA LANGER

Research Consultant

Master of Arts in social and communication sciences
Since 2019 in market research Telefon: +41 41 712 12 04

  • With statistics you can prove – but also disprove – a lot. We can gain new insights and derive targeted measures for our clients.

RETO FRANK

Senior Research Consultant

lic. phil. Psychologist FSP
Since 2010 in market- and social research Phone: +41 41 712 12 05

  • Nowadays you know a lot but still little specific. With the systematic use of specific methods we focus on the essential insights for our clients.

BEATRICE FREUND

Junior Research Consultant

Master of Arts in Communication Science and Media Research
Since 2022 in market research Telefon: +41 41 712 12 21

  • When you can't see the forest for the trees, we use individual approaches to work out patterns and structures that result in practical insights for our clients.

BRUNO ZGRAGGEN

Senior Research Consultant

Psychologist & Communication Scientist
Since 2007 in market- and social research Phone: +41 41 712 12 22

  • Often the action-relevant answers lie hidden behind the obvious. We therefore dive beneath the surface with great curiosity and passion. Thanks to tailor-made approaches, we research, analyse and identify the deeper correlations and structures and translate them into application-oriented insights.