We support our clients in current and ongoing development and implementation of strategic and operational corporate decisions in the fields of product and performance policy, brand and image positioning, customer and staff satisfaction, communications, sales and marketing.

Qualitest offers the following services in the context of consumer, expert and business-to-business surveys:

  • Attitudinal, behavioural and motivational research
  • Current and ongoing development of products and services
  • Communications research
  • Media research (incl. outdoor, cinema advertising)
  • Image studies
  • Customer satisfaction measurements
  • Mystery research
  • Trade fair surveys
  • Staff surveys


Qualitest stands for methodical variety.

The choice of methods, the creation of survey instruments and the analysis are based on concepts such as «Behavioral Economics», «Neuromarketing«, «Nudging«, etc.

Qualitative research methods:

  • Insight Sprints
  • Customer Labs
  • Creative workshops
  • Co-creation-/ideation-workshops
  • Focus groups
  • Ethnographic research
  • In-depth interviews
  • Discussions with experts

Quantitative research methods:

  • Online surveys
  • Telephone interviews
  • Personal interviews
  • Written interviews
  • Mystery research (test visits, purchases, calls)


We are exclusively offering innovative or self-developed tools that have been proven effective in practice and we are continuously developing them:

  • be-insight Shopper and behavioral research at the POS
  • QualiDoc Physician omnibus
  • PZ-Benchmark® Quality assurance through patient satisfaction survey
  • Implicit reaction measurement
  • Motype: Motif typology/segmentation