Experience

HEALTHCARE

  • Market understanding
  • Usage & Attitudes
  • Drivers & Barriers
  • Brand equity
  • New Switch Repeat
  • Launch Tracker (pre/post)
  • Product/concept testing
  • Sales folder testing
  • Message recall
  • Patient Flow
  • Patient record files
  • Customer satisfaction (CSAT/CES/NPS)
  • Patient satisfaction


TARGET GROUPS

Physicians of all specialties, pharmacists, medical professionals, patients, etc.


SPECIAL TOOLS:

  • QualiDoc: GP-omnibus
  • PZ-Benchmark®: Patient satisfaction measurement

BANKS AND INSURANCE COMPANIES

  • Drivers and barriers
  • Emotional brand perception
  • Digital vs. personal consultation
  • Expected services
  • Testing of communication materials
  • Change in attitudes along the Life Stages
  • Customer satisfaction (CSAT/CES/NPS)
  • Employee satisfaction
  • Customer journey
  • Personas
  • Etc.


TARGET GROUPS

Private clients, HNWI, uHNWI and business clients.


CONSUMER GOODS, DURABLE GOODS AND TRADE

  • Product tests/tastings
  • Emotional brand perception
  • Shopping behavior & nudging
  • Promotion Efficiency
  • Packaging design
  • Testing of advertising materials
  • customer journey
  • Personas
  • Etc.


TARGET GROUPS

Consumers, trade.


SPECIAL TOOLS:

  • be-insight: Behavioral Insights (behavioral observation and emotion measurement at POS)

SERVICES

  • Drivers and barriers
  • Emotional brand perception
  • Digital vs. personal consultation
  • Expected Services & Services
  • Testing of communication materials
  • Change in attitudes along the Life Stages
  • Customer Journey
  • Customer satisfaction (CSAT/CES/NPS)
  • Employee satisfaction
  • Personas
  • Etc.


TARGET GROUPS

Private and B2B clients

AUTOMOTIVE

  • Drivers and barriers
  • Brand equity
  • Emotional brand perception
  • Expected Services
  • Testing of communication materials
  • Customer journey
  • Customer satisfaction
  • Employee satisfaction
  • Mystery Research
  • Personas
  • Etc.


TARGET GROUPS

Private and business customers (all brands up to luxury cars).


OTHER SECTORS

  • Education
  • Services
  • Gastronomy/hotel industry
  • Industry
  • IT/telecom
  • Art/culture
  • Media/print/publishers
  • Public transport
  • Tourism/travel
  • Universities
  • Public bodies/communities
  • Etc.