Tools

Our qualitative and quantitative market research instruments are well suited to highlighting perspectives and pathways as to how you can make the most of your market opportunities and expand your market position.

As such, apart from conventional methods, we also resort to innovative tools or those we have developed ourselves, which have often proven effective in practice.

We apply our tools specifically to our clients' problems by adding to, developing and connecting them:

• AttentionTracking: The measurement of attention cycles, impact on perception and action with advertising material in the context of pre or post-tests and copy testing

• Motype: Provides insights into the motivational situation of your target group and creates the essential basis for understanding their desires and patterns of behaviour. Behaviour can only be activated if it is linked to a motivational situation.
Motype download

• QualiDoc: If you need sound market research data quickly and at low cost, you can benefit from QualiDoc, our prestigious online omnibus survey for general practitioners and internists.
QualiDoc download