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motype

Communication needs to make the link to motifs to be able to hit the mark. motype is based on a scientific motivation model and reliably measures the basic motivationals disposition of your target group. These insights deliver an essential basis for the understanding of your customer's needs and behaviours.

85% of purchase decisions are emotional.

Qualitest AG adopts new reaction time procedures to ascertain implicit emotional ties with products and brands. We are happy to provide you with detailed information about this exciting research concept.