Methods

Qualitest stands for methodical variety.

We resort to the entire range of market research methods available. Depending on the research question we can employ both quantitative surveys as well as qualitative methods. The starting point here is a briefing with the client to jointly evaluate and focus on the problem at hand.

Qualitative research methods:

• Creative workshops
• Focus groups
• Advisory boards
• In-depth interviews
• Discussions with experts
• Ethnographic research

Quantitative research methods:

• Telephone interviews
• Personal interviews
• Written interviews
• Mystery research (test visits, purchases, calls)
• Online surveys